The main keys to making the business realize its success are.docx - The main keys to making the business realize its success are 1 Strong management

The main keys to making the business realize its success are.docx

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The main keys to making the business realize its success are; 1. Strong management with extensive and broad-based experience in the industry 2. Strategic marketing through the establishment of contractual arrangements for the sale of the company’s products 3. Secure supply of post-consumer plastic wastes through contracting reliable companies EcoMax Plastics Ltd will also ensure that its products are of high quality and its delivery period is going to be reduced to attract more customers. In addition to this, the company’s products will be sold at competitive prices for the firm to capture a significant share in the market. These factors will significantly add to the company’s competitive advantage.
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Unformatted text preview: 2.6 Marketing Mix Analysis The marketing mix is a set of actions that are taken by a company to promote its products. EcoMax Plastics Ltd will employ the 4Ps of marketing, that is, Price, Product, Promotion, and Place. The company will make sure that it acquires its raw materials to ensure that it sells its products at quite competitive prices. This will help in differentiating and enhancing the image of its products. The products are going to be of high quality. Places of sale will include retailer outlets, online website, and digital platforms such as social media. Promotion of the products will be done through advertisement, word of mouth, incentives, as well as direct marketing....
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  • Spring '15
  • Mohamed Patel

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