This business development plan aims at assisting in the establishment of a start.docx - This business development plan aims at assisting in the

This business development plan aims at assisting in the establishment of a start.docx

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This business development plan aims at assisting in the establishment of a start-up, EcoMax Plastics Ltd in the Algeria market. EcoMax Plastics Ltd will specifically deal with recycling and processing PET waste plastics to make and sell three main products, namely, PET household items, PET plastic containers and bottles, and polyethylene packaging strapping. The motivation of this business idea is the fact that plastic industry in one of the areas that are performing well in the Algeria economy and its market is projected to grow even more. Through the analysis of the target market revealed that economic, political, social, and environmental factors, it was established that these aspects are quite favorable for this business. The business development proposal idea is discussed extensively. In addition to this, feasibility analysis
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Unformatted text preview: revealed that the business is viable in this market. The SWOT analysis, Benchmarking model analysis, Value Chain Analysis Model, and The Porter’s Five Forces Model analysis also revealed that the business has high chances of establishing and be sustainable. The success of this business is significantly invested in strong management team, high quality of its products, and the culture of the employees at the company. With regard to the star-up capital required, some funds will be borrowed from commercial banks to cover the expenses of the budget. With the viability of business as the analysis of the market, product, finance, and organizational structure, the management should consider implementing this business development plan....
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  • Spring '15
  • Mohamed Patel

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