MGT4070_W2_Smith_C.doc.docx - Running head WEEK 2 PROJECT 1 Week 2 Project 20th October 2019 Running head WEEK 2 PROJECT 2 Assess Keurig’s

MGT4070_W2_Smith_C.doc.docx - Running head WEEK 2 PROJECT 1...

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Running head: WEEK 2 PROJECT 1 Week 2 Project 20 th October 2019
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Running head: WEEK 2 PROJECT 2 Assess Keurig’s business-level strategy. Has the company’s business-level strategy been successful? Keurig’s business-level strategy us focus differentiation. The business-level strategy the company is using is as follows: 1. What are the requirements, wants and wishes that our clients need in order to make them happy? For there to be quick and quality coffee. 2. What can be done or what is required in order to make the clients happy. 3. Who is the coffee devoted to? 4. Why does the company have a high desire to make the clients happy? So that there can be more attention on a single cup brewing machine. Yes, I would say that the company’s business-level strategy has been successful mainly because the company has heavily invested in developing and supervising all programs related to advertisement which has enabled the company to make a substantial amount of sales of their brewers and also the demand for their K-cups has increased. Additionally, the company has gone into business with other gourmet coffee roasters and with tea packing company’s which are strong locally and internationally so that there can be more K-cups produced which in turn will bring more profits to the business (Hitt, Ireland, & Hoskisson, 2016). How does Keurig’s strategy stand up against competitive rivalry in the industry? By using the business-level transitional approach, Keurig has been able to stand up against competitive rivalry by expanding the business to a global level. Currently, the big players
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