MGT4070_W1_Smith_C.doc.docx - Running head WEEK 1 PROJECT 1 Week 1 Project 13th October 2019 Running head WEEK 1 PROJECT 2 Describe the general

MGT4070_W1_Smith_C.doc.docx - Running head WEEK 1 PROJECT 1...

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Running head: WEEK 1 PROJECT. 1 Week 1 Project 13 th October 2019
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Running head: WEEK 1 PROJECT. 2 Describe the general environment that Safaricom faces. What are the segments in the general environment that relate to Safaricom’s situation? What are the opportunities and threats derived from the factors from the general environment? What are the possible future implications of some of the external factors? Safaricom PLC is a telecommunication company which is located in Kenya. It is one of the most profitable companies in East and Central African regions. The company was initially started in 1997 and then it became a publicly-traded company in the year 2002. Safaricom is well known for its mobile money transfer capabilities because it has made it easy to transfer money from one person to the other in any part of Kenya. Moreover, Safaricom also offers communication services such as calls and texting, internet and also can offer soft loans to the people who have subscribed to the network. Safaricom is in rivalry with other telecommunication companies such as Telkom and Airtel but it has strived to remain on top even though the competition is tough. As of 2018, Safaricom controls 64.2 percent of the Kenyan market and has approximately 25.7 million subscribers. These figures can assure that Safaricom is a dominant player in the mobile industry in Kenya. Additionally, Safaricom is also involved in programs that give back to society and also provide a platform to help grow talents and also empower the economy. According to Fred, (2016), Safaricom has come across some great opportunities over the years. Safaricom has been able to introduce a new data provider which is faster than it was before called fiber network (Kipkirui & Kagiri, 2018). Moreover, it has been able to enter the global market making it easy for people around the world to invest in the company. Safaricom
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