Current Event Summary (2).docx - Current Event Summary Recommended Sources www.bloomberg.com www.newyorktimes.com www.fortune.com www.bbc.com

Current Event Summary (2).docx - Current Event Summary...

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Current Event Summary Recommended Sources: Organization Burger king News Source Article Title Burger King remove 'racist' chopsticks ad Author By Kris Bramwell & Kerry Allen Date April 9, 2019 1 Identify business terminology/vocabulary used in the article. advertising 2 Prepare a summary of article (brief paragraph). Burger king released a controversial advertisement of Americans eating a burger, which was only released in Thailand, with chopsticks. Many people found this offensive and lost interest in their products. 3 Distinguish related Business Management content/objectives. Business Organizations Human Resources Finance Marketing Operations Marketing practices were re- evaluated.
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Unformatted text preview: 4 Identify specific tools/theories. N/a 5 Identify and highlight related CUEGIS concepts. Change Culture Ethics Globalization Innovation Strategy 6 Evaluate the affect this will have on this sector/business in the future (balanced argument). Many that found this offensive have stopped eating burger king of supporting their brand, intern giving other competitors an advantage. 7 Analyze involved stakeholders and effect on them. I slight loss of profit is possible with a decreased brand value. 8 Prepare judgement/recommendation on the article and why. I feel that Burger kings address to the public was a show to save face being that the same people that released and gave the video “a go” were the same people that said it didn’t reflect their views....
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