Market segmentation refers to the dividing of the market based on the potential of customers dependi - Market segmentation refers to the dividing of the

Market segmentation refers to the dividing of the market based on the potential of customers dependi

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Market segmentation refers to the dividing of the market based on the potential of customers depending on various characteristics such as similar needs and location. As for the plastic cycling market, segmentation is based on resins types such as Poly Vinyl Chloride (PVC), Low Density Polyethylene (LPDE), High Density Polyethylene (HDPE), Polystyrene (PS), Polyethylene Terephthalate (PET), and Polypropylene (PP). Marketing segmentation is important to producers in that it makes it easier for them to personalize their marketing strategies. In
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Unformatted text preview: Algeria, the packaging sector is the largest in the plastic industry. Therefore, EcoMax Plastics Ltd has the best business idea in the Algeria market in the plastics industry. Furthermore, there is an increased demand for plastic household items as well as plastic bottles and containers. The company will deal with PET plastics. The company’s marketing strategies will be personalized and focused on packaging products....
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  • Spring '15
  • Mohamed Patel

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