Answer for Research Report.docx - Answer for Research Report Title of research What brand would be best for all the employees between Apple and Samsung

Answer for Research Report.docx - Answer for Research...

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Answer for: Research Report Title of research What brand would be best for all the employees between Apple and Samsung Smartphone? Terms of reference The executive will read the report for make discussion about choose the best smartphone Research objectives Compare the benefits of smart phone between Apple and Samsung and help the boss is decide on what brand of phone would be best for all the employees. Chapter 1 Introduction The company that I work for is going to provide all employees with a company phone. The boss is undecided on what brand of phone would be best for all the employees. Comparison for choose with best quality for provide all employees with a company phone. IPhone and Samsung has been the long leader in smartphone market in global. Samsung is claimed to have higher market share; yet iPhone claimed to have strongest brand loyalty. While iPhone is the leading in new product development and innovation by launching the last version of iPhone ahead of Samsung. Apple's Brand and Identity Founders of Apple Steven Wozniak and Steven Jobs both dropouts of school Apple was incorporated in the state of California on January 3, 1977 Apple II debuted at a local computer trade show No. 20 on “Brand of the Year 2009” award The recession won’t take a bite out of this Apple Revenue of first quarter $15.68 billion in 2009 ($3.98 billion more than 2008) Apple recognises that by integrating awareness of the environment, health and safety management practices into all aspects of our business; we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Samsung's Brand and Identity Samsung started as Samsung General Stores in 1938 in the Northern Province of Kyungsang in South Korea. Till the early 1970s, it was involved in businesses ranging from commodities, wool, and insurance to fertilizer manufacturing and broadcasting. Samsung was better known for producing cheap copies of Japanese electronic goods. The current chairman Lee Kun-Hee laid the foundations for today’s Samsung when he took over management in 1993. His declaration of new management principles emphasized intellectual capital, organizational creativity, technological innovation and employee empowerment. Samsung Electronics is one such key business unit that produces world-class mobile handsets, wide-screen plasma television screens, digital camcorders and other household appliances. Established in 1969, it was generating an operating profit of USD 27.2 billion by 2012. Purpose This research is intended to describe and analyse what brand would be best for all the employees between Apple and Samsung brands of Smartphone. The prime objective of this report is to compare between Apple and Samsung Smartphone on the basis of their brand components and how different components.
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The conclusions will deal with comparisons benefit and good point between apple and Samsung for choose with best quality for provide all employees with a company phone Structure
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