Answer for: Research Report
Title of research
What brand would be best for all the employees between Apple and Samsung
Smartphone?
Terms of
reference
The executive will read the report for make discussion about choose the best smartphone
Research
objectives
Compare the benefits of smart phone between Apple and Samsung and help the boss is
decide on what brand of phone would be best for all the employees.
Chapter 1
Introduction
The company that I work for is going to provide all employees with a company phone.
The boss is undecided on what brand of phone would be best for all the employees.
Comparison for choose with best quality for provide all employees with a company phone.
IPhone and Samsung has been the long leader in smartphone market in global.
Samsung is claimed to have higher market share; yet iPhone claimed to have strongest
brand loyalty. While iPhone is the leading in new product development and innovation by
launching the last version of iPhone ahead of Samsung.
Apple's Brand and Identity
Founders of Apple Steven Wozniak and Steven Jobs both dropouts of school
Apple was incorporated in the state of California on January 3, 1977
Apple II debuted at a local computer trade show
No. 20 on “Brand of the Year 2009” award
The recession won’t take a bite out of this Apple
Revenue of first quarter $15.68 billion in 2009 ($3.98 billion more than 2008)
Apple recognises that by integrating awareness of the environment, health and
safety management practices into all aspects of our business; we can offer
technologically innovative products and services while conserving and enhancing
resources for future generations.
Samsung's Brand and Identity
Samsung started as Samsung General Stores in 1938 in the Northern Province of
Kyungsang in South Korea. Till the early 1970s, it was involved in businesses ranging from
commodities, wool, and insurance to fertilizer manufacturing and broadcasting. Samsung
was better known for producing cheap copies of Japanese electronic goods.
The current chairman Lee Kun-Hee laid the foundations for today’s Samsung when he
took over management in 1993. His declaration of new management principles
emphasized intellectual capital, organizational creativity, technological innovation and
employee empowerment. Samsung Electronics is one such key business unit that produces
world-class mobile handsets, wide-screen plasma television screens, digital camcorders
and other household appliances. Established in 1969, it was generating an operating profit
of USD 27.2 billion by 2012.
Purpose
This research is intended to describe and analyse what brand would be best for all the
employees between Apple and
Samsung brands of Smartphone.
The prime objective of this report is to compare between Apple and Samsung
Smartphone on the basis of their brand components and how different components.
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The conclusions will deal with comparisons benefit and good point between apple and
Samsung for choose with best quality for provide all employees with a company phone
Structure
- Fall '19
