Unformatted text preview: Our market will still comprise young generation since the older generation is not interested in Surname 2 innovative product and services. The young people are also concerned with how they look, which significantly affects their confidence level. Benefit Segmentation Benefits segmentation divides the customers according to how frequent they use a product or service. It also utilizes the concept of perceived benefit after using a product or service. The idea will be important in creating of a market brand wherever plastic surgery will be used for medical purposes. Part iii The need of the customers is essential, which ensures that an organization creates and offer product and services that solve the needs of the customer. For example, most clients admire having a well-curved breast that boosts their self-esteem. Breast augmentation will address the need for such customers. Surname 3 Works Cited Ferneini, E. M. (2017). All of Us! The American Journal of Cosmetic Surgery, 34(2), 63-64....
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- Winter '17