order_215781545.doc - Surname 1 Student’s Name Instructor’s Name Course Date Target Market Profile Target Market The market will aim at women based

order_215781545.doc - Surname 1 Student’s Name...

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Surname 1 Student’s Name Instructor’s Name Course Date Target Market Profile Target Market The market will aim at women based in New York and being aged between sixteen to sixty years old. We will intend to offer our clients plastic surgery both cosmetic and medical. Breast augmentation, rhinoplasty, and facelift will be the areas we will put more emphasis on. Our services are designed to match the increasing demand for plastic services (Ferneini 63). Demographic Segmentation The service we intend to offer will suit the young people for the case of cosmetic surgery. Young generation between the age of 18 to 38 is conscious about the way they look. It is therefore prudent to target this market segment. Segmentation of the medical plastic surgery is quite hard, but we target client from the same age bracket. Psychographics Segmentation Plastic surgery is an innovative product, which aims at instilling confidence in the young generation. The product targets those individuals who are excited and keen to use creative ideas.
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Unformatted text preview: Our market will still comprise young generation since the older generation is not interested in Surname 2 innovative product and services. The young people are also concerned with how they look, which significantly affects their confidence level. Benefit Segmentation Benefits segmentation divides the customers according to how frequent they use a product or service. It also utilizes the concept of perceived benefit after using a product or service. The idea will be important in creating of a market brand wherever plastic surgery will be used for medical purposes. Part iii The need of the customers is essential, which ensures that an organization creates and offer product and services that solve the needs of the customer. For example, most clients admire having a well-curved breast that boosts their self-esteem. Breast augmentation will address the need for such customers. Surname 3 Works Cited Ferneini, E. M. (2017). All of Us! The American Journal of Cosmetic Surgery, 34(2), 63-64....
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  • Winter '17
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