Marketing Notes Test #3.docx - March 19(Tuesday Ch.10 Product Cardboard microwave 1980s story Packaging major seller Cardboard brought costs way down

Marketing Notes Test #3.docx - March 19(Tuesday Ch.10...

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March 19 (Tuesday) Ch.10 Product - Cardboard microwave 1980s story - Packaging major seller - Cardboard brought costs way down - Packaging for consumer goods is very important - Consumer Product - Convenience Product: 7/11 convenience store, liquor, they tell you exactly what they carry. Inexpensive, instantly usable, things that are there for your convenience, not specific - 1 of everything - Shopping Goods: looking for items specific, like car or business attire - Speciality Product: category goods, very specific, speciality stores, victoria secrets lingerie, office/home depot - Unsought: lamborghini’s, not actively sought, flashlight after an earthquake knocks electricity out, not looking for it originally, coffin Product Mix - Everything you make - Product Item: single, specific item - Multiples: - Product Line: niagra lemon, cherry, lime, strawberry water - Singles (single unit): Niagra Water - Healthy Choice example - Make food (category) - Have to stay in the food industry - Economies of Advertising: product lines, slogan, provides economies of
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