lab_7.docx - IT-product management Lab_7 Goal define...

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IT-product management Lab_7 Goal: define outstanding features for a compelling message Key deliverables: positioning statement, message Output : you have to feel the table and answer to questions below. To make it, start with answering the following questions: 1. Who is this product for? 2. What does this product do? 3. Why is this product different? Working on positioning, you list the needs/problems of your TA and product benefits that meet them. This activity helps form the way the customer perceives the offered product.
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Unformatted text preview: Additional information: Go through this checklist when you have a few ideas for your message: The message should be like an elevator pitch – short and explained in under a minute Focus on the benefit, not the feature Take a dramatic turn and use words that resonate with people Use the tone of voice that reflects your brand...
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