100%(16)16 out of 16 people found this document helpful
This preview shows page 1 - 3 out of 6 pages.
Midterm Case StudyThe Globalization of Walmart IB315 International Bus. Perspectives
Walmart’s brand name is well known, especially in the United States. Over the years, the company has increasingly developed into one of the largest retailers in the world. Walmart’s globalization efforts have motivated and paved the way for many other companies to follow. In 2018, Walmart boasted the operation of 11,718 stores throughout the world. How has Walmart been so successful internationally? This is the main thought that is going to be discussed in this case study. The questions I will be answering in this paper, based on a case called “The Globalization of Walmart” from the book of International Business written by Geringer, McNett, Minor, and Ball, are: Why has Walmart viewed international expansion as a critical part of its strategy? What did Walmart do to enable the company to achieve success in Latin America and China? What should Walmart do-or not do-to help ensure that the company achieves success in India?Walmart is a domestically known retailer founded in 1962 by Sam Walton in Arkansas. Since then Walmart has grown to become one of the largest publicly owned retailers. “Wal-Mart had its creation in the mind of Sam Walton who promoted a single idea: sell merchandise at the lowest price possible.” [ CITATION And06 \l 1033 ] Walmart had dominated the retail market in the U.S., and for the company to grow it needed to go international. They wanted to expand their retail to a more stable and larger market. As Walmart began to go international, there were many critics saying they will never make it because their business practices and culture wouldn’t work inother countries. However, the company’s globalization efforts progressed at a rapid pace.