CASE SUMMARY (HONEY).docx - Ho Wilson 01660 International...

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Ho Wilson 01660 International Marketing Dr. Mark Roselli SUMMARY Allow me to highlight a few situations here which Honeyland is a very well-oriented business and knowing its position in the market. Sue, the owner who’s understood about the culture of Japanese and also the trading domestic market culture. She was able to build relationship and networking with friends and business partner, in addition, by learning their local language, this has enabled Sue to a step forward compare to other competitors. Sue also understand that the importance of modification and adaptation in doing business which she modified her product based on Japanese requirements. She was also able to segment the business market into three different categories, fixed price strategy in supermarket, a Japanese honey company and Japan travel business which enables her to differentiate and understand the needs in different market. However, there are lots of risks due to domestic requirements and international specifications, a careful measurements and productivity will ensure the business running. Generally, Sue, she’s very familiar on the needs and things that bring positive impacts to her business, in business, developing a mutual relationship will determine the business position. 1. Imagine that you are in charge of logistics for a small exporting business such as Honeyland. What are the difficulties you need to think about?
First of all, the business scale, Honeyland is a small exporting business which means that the business cash flow and capital might be low if they face fluctuation in their cash flow. Hence, storage keeping is not recommend as that will cost a continuous amount of expenses for Honeyland and could result lesser revenue. But practicing Just In-time (JIT) transport will be difficult as they could not have sufficient resources if the demand increases plus, a small business might be facing difficulty in getting on time transport from outer transport. In my recommendation, we should involve or practice two strategy which is Benchmarking and Advance Planning and Schedule (APS). Benchmarking allow Honey land to produce efficiently and also practically to be more systematic in involving Japanese businesses into a schedule transport. Then, on the Advance Planning and Schedule allows Honeyland to allocate their resources evenly and prepared to handle more demands from time to time. these two Next, the market availability for honey to be transport. We all should know that different area in Japan has different culture, beliefs, taste and preference which these elements have a

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