MKF2121 Assignment 2 (1).pdf - Monash sustainability Survey Research Report Word count 1648 Contents 1 The Research Problem page 2 a Define the MRP page

MKF2121 Assignment 2 (1).pdf - Monash sustainability Survey...

This preview shows page 1 - 5 out of 13 pages.

Monash sustainability Survey Research Report Word count: 1648
Image of page 1
Contents 1. The Research Problem page. 2 a. Define the MRP page. 2 b. Provide a brief justification for your MRP page. 2 2. Research Approach and Hypothesis page. 3 a. First key driver b. Second key driver page. 3 c. Third key driver page. 6 3. Data analysis, findings and interpretation page.12 a. Data description page. 12 b. Reporting of the findings page. 15 c. Managerial implications of findings 4. Appendices 1
Image of page 2
Part 1: Definition of the Research Problem (a) Define the market research problem (MRP) To identify and better understand the key drivers/ predictors of Monash University staff and students’ concern about air pollution. Components/ drivers: To investigate the difference in concern about air across respondents of different socio-demographic groups. To determine if respondents’ area of study affects their concern about air pollution. To investigate whether respondents’ concern about air pollution influences their willingness to participate in environmental activities. (b) Provide a brief justification for your MRP Air pollution is a major health issue, in most regions of the industrialised world. The negative health effects of exposure are well documented and highly publicised in the media (Chen et al 2017). China has extensive public policy relating to air quality monitoring and control (Tilt 2019) . This is the context many of Monash’s international students have come from (Studies in Australia 2017). and so it remains an important concern of theirs (an assumption). Monash being a leading institution of research needs to be seen to be proactive in their approach to air pollution. The aim of this research report is to assist Monash in determining if their current approach to the issue of air pollution is reaching concerned students (age, gender). Monash also needs to be aware if concerned students are being given enough opportunities to participate in air pollution prevention activities and determine if students who are concerned, wish to have their studies altered to encompass environmental studies (Q47, Q27, Q34, Q35). A primary source of income for Monash international, undergraduate students. It is important for the longevity of Monash as a financial institution that Monash maintains positive brand equity and image for the attraction of international students. This research study ensures that Monash is meeting the environmental expectations of its students. 2
Image of page 3
First Key driver: To investigate the difference in concern about air across respondents of different demographic groups.
Image of page 4
Image of page 5

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture