Contents1.The Research Problempage. 2a.Define the MRPpage. 2b.Provide a brief justification for your MRPpage. 22.Research Approach and Hypothesispage. 3a.First key driverb.Second key driverpage. 3c.Third key driverpage. 63.Data analysis, findings and interpretationpage.12a.Data descriptionpage. 12b.Reporting of the findingspage. 15c.Managerial implications of findings4.Appendices1
Part 1: Definition of the Research Problem(a)Define the market research problem (MRP)To identify and better understand the key drivers/ predictors of Monash University staff andstudents’ concern about air pollution.Components/ drivers:●To investigate the difference in concern about air across respondents of differentsocio-demographic groups.●To determine if respondents’ area of study affects their concern about air pollution.●To investigate whether respondents’ concern about air pollution influences theirwillingness to participate in environmental activities.(b)Provide a brief justification for your MRPAir pollution is a major health issue, in most regions of the industrialised world. The negativehealth effects of exposure are well documented and highly publicised in the media (Chen et al2017). China has extensive public policy relating to air quality monitoring and control (Tilt 2019).This is the context many of Monash’s international students have come from (Studies in Australia 2017).and so it remains an important concern of theirs (an assumption).Monash being a leading institution of research needs to be seen to be proactive in theirapproach to air pollution. The aim of this research report is to assist Monash in determining iftheir current approach to the issue of air pollution is reaching concerned students (age, gender).Monash also needs to be aware if concerned students are being given enough opportunities toparticipate in air pollution prevention activities and determine if students who are concerned,wish to have their studies altered to encompass environmental studies (Q47, Q27, Q34, Q35).A primary source of income for Monash international, undergraduate students. It is important forthe longevity of Monash as a financial institution that Monash maintains positive brand equity andimage for the attraction of international students. This research study ensures that Monash ismeeting the environmental expectations of its students.2
First Key driver: To investigate the difference in concern about air across respondents ofdifferent demographic groups.