VINH TRUONG TRUONG_S40066385_CONTENT MARKETING_Assessment Task 1.pptx

Project template
10118NAT Diploma of Social Media Marketing
SMMBCM501A Plan, Implement and Manage Blog
and Content Marketing
Unit 1
Assessment Task 1
SOCIAL MEDIA COLLEGE

2
Assessment Task 1
CONTENT MARKETING
STRATEGY &
IMPLEMENTATION
{VT}
{VINH TRUONG TRUONG}
{29-05-2019}
CONTENTS:
STAGE 1. Research & Business Overview
1.1 Business Overview
1.2 Marketing Opportunities
1.3 Content Audit
1.4 SEO Audit
1.5 Content Constraints
1.6 Blog & Content Marketing Trends
STAGE 2. Content Marketing Strategy
2.1 Brainstorm Content Topics
2.2 Blog & Content Marketing Strategy
2.3 Legal & Ethical Requirements

© SOCIAL MEDIA COLLEGE
1.1 BUSINESS OVERVIEW
Provide an overview of your chosen organisation by answering the questions below:
1. What is the name of the organisation?
VT
2. What products and/or services does the organisation offer?
Interior design services.
3. Who are the organisation’s target customers?
New home buyers, home renovators, shop owners
4. What are the main sales channels? Online, wholesale, retail, telesales, etc.
Online (website, social media platforms, retail.
5. Where is the organisation located? What geographies does the organisation operate in?
The headquarter is located in the heart of Sydney CBD, NSW where everyone can easily commute to
and find.

© SOCIAL MEDIA COLLEGE
1.2 MARKETING OPPORTUNITIES
Digital & Social Media
Marketing Objectives
SWOT Analysis
Blog & Content Marketing
Opportunities
Qualitative marketing
objective(s):
•
Image: offering
environmentally-friendly
materials to show customers
that the company does
caring about the
environment and safety
while delivering high quality
architectural designs.
•
Awareness: offering a long
timeframe of post-sale
services such as warranty of
tangible parts to give the
customers a peace of mind
when choosing the company.
Quantitative marketing
objective(s):
•
Sales: aiming to increase by
10% every quarter with high
quality services and positive
customer perception
Strengths:
•
Employed the most creative
interior stylists who have
solid achievements in the
industry with more than 10
years of experience.