VINH TRUONG TRUONG_S40066385_CONTENT MARKETING_Assessment Task 1.pptx - SOCIAL MEDIA COLLEGE Project template 10118NAT Diploma of Social Media Marketing

VINH TRUONG TRUONG_S40066385_CONTENT MARKETING_Assessment Task 1.pptx

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Project template 10118NAT Diploma of Social Media Marketing SMMBCM501A Plan, Implement and Manage Blog and Content Marketing Unit 1 Assessment Task 1 SOCIAL MEDIA COLLEGE
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2 Assessment Task 1 CONTENT MARKETING STRATEGY & IMPLEMENTATION {VT} {VINH TRUONG TRUONG} {29-05-2019} CONTENTS: STAGE 1. Research & Business Overview 1.1 Business Overview 1.2 Marketing Opportunities 1.3 Content Audit 1.4 SEO Audit 1.5 Content Constraints 1.6 Blog & Content Marketing Trends STAGE 2. Content Marketing Strategy 2.1 Brainstorm Content Topics 2.2 Blog & Content Marketing Strategy 2.3 Legal & Ethical Requirements
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© SOCIAL MEDIA COLLEGE 1.1 BUSINESS OVERVIEW Provide an overview of your chosen organisation by answering the questions below: 1. What is the name of the organisation? VT 2. What products and/or services does the organisation offer? Interior design services. 3. Who are the organisation’s target customers? New home buyers, home renovators, shop owners 4. What are the main sales channels? Online, wholesale, retail, telesales, etc. Online (website, social media platforms, retail. 5. Where is the organisation located? What geographies does the organisation operate in? The headquarter is located in the heart of Sydney CBD, NSW where everyone can easily commute to and find.
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© SOCIAL MEDIA COLLEGE 1.2 MARKETING OPPORTUNITIES Digital & Social Media Marketing Objectives SWOT Analysis Blog & Content Marketing Opportunities Qualitative marketing objective(s): Image: offering environmentally-friendly materials to show customers that the company does caring about the environment and safety while delivering high quality architectural designs. Awareness: offering a long timeframe of post-sale services such as warranty of tangible parts to give the customers a peace of mind when choosing the company. Quantitative marketing objective(s): Sales: aiming to increase by 10% every quarter with high quality services and positive customer perception Strengths: Employed the most creative interior stylists who have solid achievements in the industry with more than 10 years of experience.
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