market research (1).docx - Task 1 memo Date Market research plan TO Emma Marketing senior FROM Jonathon Fitzgerald Market Research Assistant DATE

market research (1).docx - Task 1 memo Date Market research...

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Task 1 memo Date Market research plan TO: Emma , Marketing senior FROM: Jonathon Fitzgerald, Market Research Assistant DATE: June 14, 2019 SUBJECT: Coffeeville market research Purpose of research Market research and analysis show that the proposed advertising media for the new design for Coca- Cola need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the taste of young adults today. Findings and Recommendations Coffeeville needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites: Google Facebook Myspace EBay Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework and less and less time reading paper magazines and listening to the radio. As the trend for cultural icons to go digital, so must our marketing plans. Television Advertising It used to be common to advertise for our products on shows like Friends and Seinfeld for our target audience, but even the face of television is changing.
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By refocusing our advertising efforts of our coca cola company we will be able to maximize the exposure of our product to our target market and therefore increase our sales. Tapping into the taste of young adults will help us gain market share and sales through effective advertising.
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Task 2 Report Executive summary In this report market research for Coffeeville is explained. Coffeeville is providing high excellence in their products. Company is offering high quality coffee pastries, signature hoagies and more. Company believes in serving their customer with high quality products for a better experience in a good price. Introduction Coffeeville one of the established organizations operating in Melbourne has extended a delivery arm to the business activities. The business includes delivering the medium to large sized companies or the clients in Sydney. Coffeeville is known for its reliable services and value or the costs. This company has been in the industry for around 12 years and believes in taking low risk for the business conduct and its expansion. The new business expansion concentrates on increasing the direct sales, internet listings, mail outs, and telephone method. Customer satisfaction is based on upgrading the services that are provided to the clients. This report
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