Ind. Assignment.docx - The video I have selected is under the economic development of the silver trade by AirAsia Foundation in Kotagede I chose this

Ind. Assignment.docx - The video I have selected is under...

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The video I have selected is under the economic development of the silver trade by AirAsia Foundation in Kotagede. I chose this video because I can see and understand how the economy has changed from then till now and how some people in Kotagede did not give up the silver trade. AirAsia Foundation first contributed on mapping and realised that the silver trade in Kotagede has dropped drastically. Then its target has changed to improve the design and marketing for the silver trade. They then contributed a workshop to teach the silversmiths to design and suit the modern taste. The next step was to give them a brand which is “Selaka
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Unformatted text preview: Kotagede” which is owned my 13 silversmiths and they were brought to Kuala Lumpur to see how other brands are selling. AirAsia Foundation has done a great job in helping the silver trade. If I were to be the Head of CSR, I would also include giving the younger generations a chance to learn to design by helping them to start up a designing school. AirAsia has an operating profit of 2 billion in 2016 and 0.2% of the profit which would be 2 million to help them to start up the designing school. ...
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