strength.docx - strength Cadbury has many strong brands in its product portfolio such as dairy milk Bournvita oreo five star and others The product are

strength.docx - strength Cadbury has many strong brands in...

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strength Cadbury has many strong brands in its product portfolio such as dairy milk , Bournvita , oreo, five star and others. The product are high quality products and some of them are cash cows for Cadbury. What we meant by cashcow is the product have high market share. Cash cows are leaders in a more mature market. These are successful products that enjoy a large market share in a well-established market. Since a cash cow demonstrates a return on assets greater than the market growth rate, it generates more cash than it consumes. These products should be ‘milked’ by extracting the profits and continuously managing them so that they keep generating strong cash flows, which can be further use by the company. Cadbury has a superb distribution strategy in place and like all FMCG companies, it uses the strategy of breaking the bulk. Distributing to 200 countries with a variety of more than 40 variants is not a small feat. And cadbury has been achieving the same for the past many years. It is known to have one of the best FMCG distribution channels in India.
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