ONLINE FORUM 3.docx - i)Does a company or manager need to be fully engaged in social responsibility Many companies explain that they use Corporate

ONLINE FORUM 3.docx - i)Does a company or manager need to...

This preview shows page 1 - 2 out of 3 pages.

i)Does a company or manager need to be fully engaged in social responsibility? Many companies explain that they use Corporate Social Responsibility (CSR) to improve the reputation and company image, to strengthen the brand, in order to demonstrate moral and because it even could raise the company’s stock value. Companies participate in CSR in order to gain several benefits, they explain the following as the main ones: i) Increased sales and market share – There is strong evidence that when customers make decisions of which product to buy they consider factors such as the company’s participation in CSR activities. ii) Improved brand positioning – When a company or a brand is associated with CSR it affects the brand image and customers are likely to have a positive feeling towards it. iii) Improved image – The company can gain positive publications about their CSR activities in different reports and business magazines. iv) Increased ability to attract, motivate and retain employees – Employees working for companies that participate in CSR-activities describes that they are proud of their company’s values and that it motivates them.
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Spring '17
  • AHMAD

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes