leigheccles_s40069132_presentationskills_assign2.pptx - Tayto Crisps Established by Dublin man Joe ‘Spud’ Murphy in 1954 Crisps were unflavoured Bar

leigheccles_s40069132_presentationskills_assign2.pptx -...

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Tayto Crisps
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History Established by Dublin man Joe ‘Spud’ Murphy in 1954 Crisps were unflavoured Bar a dash of salt to enhance the potato favour Imported from the UK Niche in the Irish market Set up his own crisp factory (only 8 employees) Credited with inventing the first ever Cheese & Onion flavoured crisps Now copied all over the world
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Iconic Providing a taste from home : 64% of people living away from home said they missed the most Sell over 525 packs a minute Irelands favourite crisp and snack brand Number one position in the Irish market place Brilliant marketing strategy
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Mr Tayto Man Mr Tayto is the instantly recognised, much-loved character that people of all ages love and embrace The large, suited potato appears on all packets and is used in many marketing campaigns In 2009 published The man inside the jacket, a fictional autobiography of Mr Tayto A percentage of the cover price went to Irish charity Aware; supports mental illness Ran for 2007 general election Gained coverage all over the nation and internationally
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What other crisp brand would be cool enough to have an entire theme park?
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