asia pacific final.pdf - ASIA-PACIFIC BUSINESS MANAGEMENT MGMT5604 CASE STUDY REFLECTIVE NAMRITA MICHELLE JOHN Z5235934 In my view most of the case

asia pacific final.pdf - ASIA-PACIFIC BUSINESS MANAGEMENT...

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ASIA-PACIFIC BUSINESS & MANAGEMENT MGMT5604 CASE STUDY REFLECTIVE NAMRITA MICHELLE JOHN Z5235934
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In my view most of the case studies shown here have globalized after the economic liberalization and viewed the institutional weakness as opportunities to break into the competition. Haier case gives us a good example of the LLL theory. They focused on localization and having a home-grown advantage then moving on to internationalization. They entered the US market by identifying an institutional weakness with the range of refrigerators for cramped offices and university students. Legend case showed us how they remained in the forefront of the IT industry in china during the PC wars by capturing the institutional weakness in the country in terms of insertion cards which saved time to input Chinese characters. They also underwent a complete restructuring and brought about changes in management process and practices. They leveraged resources by linking with AST, HP Hong Kong trading company to stay ahead of competition.
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