E. & J. Gallo Winery.docx - I Introduction 1933 E J Gallo Winery was founded by Ernest and Julio near Modesto California Spring of 1933 Joseph Gallo

E. & J. Gallo Winery.docx - I Introduction 1933 E J...

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I- Introduction 1933: E. & J. Gallo Winery was founded by Ernest and Julio near Modesto, California Spring of 1933: Joseph Gallo Sr. and his wife were found dead in an apartment murder/suicide -> Ernest Gallo became head of the family and the business 1946: The Gallos began researching varietal grapes 1950s – 1960s: planting more than 400 varieties in experimental vineyards and testing each variety in the different grape-growing regions of California 1967: Gallo offered long-term contracts to growers, guaranteeing the prices for their grapes every year 1985 – 2000: the company spent hundreds of millions in advertising; the company invested in production facilities to make more upscale table wines Mid-1990s: the company had been reasonably stressful in attracting more upscale wine drinkers to try its newly introduced wines and wine brands August 1989: Gallo stopped distributing its two lower-end wines (Thunderbird and Night Train) 1993: Gallo was selling roughly 3 million cases of Thunderbird a year
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  • Fall '19
  • MohammadJahangir

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