week 5 hybrid.docx - By Kevin Vyas Week 5 hybrid assignment...

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Week 5 hybrid assignment Chapter 11 question 5 - what is meant by conventional means in margin? How does this concept affect channel pricing policy? Ans: Conventional norms in margins allowed resellers have come to see some percentage margin as ordinary , fair, and proper in most trades. the strong commitment Among general participants do the standard fare what are proper margin fail makes it very difficult for the distributor to deviate from traditional margin structures . Is general managers job to try to explain any margin adjustment that deviate from the standard channel participant . although this may not Guarantee that the Members of the network will accept this move it will at least express the reasons for taking the step. question 12 - Free riding though profitable for some types of dealers can be detrimental for manufacturers full service dealers and even consumers . Do you agree or disagree ? explain Ans: Yes I agree . because the actions of suppliers and dealers providing extremely low prices with little
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