week 1 hybrid.docx - Chapter 3 Question 1 How does the...

  • No School
  • AA 1
  • 3

This preview shows page 1 - 2 out of 3 pages.

Chapter 3 Question 1. How does the impact of the environment on channel strategy differ from other major strategy areas of the marketing mix? Ans: channel strategy is highly affected by external environment such as what consumer need ?, if he need this product right now ?, comparing price with competitors, preference on existing product, don’t accepting new concepts , delaying in purchase decision or extension of conservation to pursued them for buying ;this all varies from marketing mix’s other’s strategy, on which we have no control; since they are external factors and we cannot change them. Question 7. discuss several major sociocultural forces that have emerged in recent years and how they have already affected marketing channel strategy and management and how they might do so in the future. Ans : first and major factor is a social media – in a past , we had no such technologies , from which we get to know about everyday product updates, it’s reviews , how people feel about it , and nor a company could do paid promotion highly influential with this tool, but now it’s all possible due to big channels of media ( Instagram, Facebook , google ads , YouTube etc. 2 nd factor could be ease access and online shopping – people can now move and access to any
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Fall '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes