Presentation1.pptx - Our target user for pampers makeup...

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Unformatted text preview: Our target user for pampers makeup removal wipes are : -Women age group between (18-35) - who understands hygienist and our product value - not for men - baby wipes SAMPLING METHOD: -PROBABILITY METHOD -RANDOM SAMPLING -UNBIASED Recruitment approach : - primary data collection through questionnaire - promotional videos before makeup artist or blogger’s video Sample size : In Canada females are 17.2 million which is accounted for 50.4 per cent, so we have large market size in Canada for our product. The geographic area of product selling is north America all states, regions and cities. We aim to target all females aged 18-35 who live an active lifestyle, seeking strong personal appearance and hygiene, with high frequency of usage of makeup. Their average yearly income is $ 25,000 a year and above. We will base our research off current Makeup users, non-users as well as lapsed customers providing you with insight into current beliefs and perceptions of your brand, customer feedback and help with customer retention. In Canada females are 17.2 million which is accounted for 50.4 per cent, so we have large market size in Canada for our product. Our target population is 165,000. Out of the target market 165,000 of Pampers makeup remover wipes, 94.8% of our ads will be marketed on Microsoft sites; yahoo, google. Now a day’s people use the internet as part of their life. The targeted group of females aged between 18 – 35 tend to use these sites. When advertises pops up they tend to click on a site if they see something beauty related. Google site is the most popular search engine, so advertising on the homepage is worth it. ...
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