Unit 5 EB-1.pdf - EMPLOYER BRAND MANAGEMENT BRAND INTO NEW...

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EMPLOYER BRAND MANAGEMENT: BRAND INTO NEW CONTEXTS Unit 5 Employer Branding Dr. Samrudhi Navale
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EMPLOYER BRAND MANAGEMENT: BRAND INTO NEW CONTEXTS 5.1 Attracting Gen Y and Z employees 5.2 Going International: Managing Employer Brand across borders 5.3 Merger and Acquisition: Forging a Shared Sense of identity and purpose 5.4 Corporate Reinvention: Refreshing the Self-Image 5.5 Revitalizing the Customer Brand Proposition 5.6 Brand Management and OD: Re-instilling fresh belief
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