MO.pptx - Marketing organization • “The Formal...

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2 Marketing organization “The Formal structure of the marketing function in an organization is called as a marketing organization.”
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3 Marketing organization A marketing structure of an organization in which staff specialists have responsibility for particular markets (rather than for particular products of the organization) In order for a company to grow and meet the demands of a growing firm, there is a need for the hierarchy of services and who is assigned to which task, to be mapped out.
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4 Need for the organization Marketing organization is the pillar for success of any organizations and provides a framework for the following: Divide and fix authority among the sub ordinates To locate responsibility To establish sales routines To enforce proper supervision of sales force To avoid repetitive duties To enable the top executives to devote more time for planning policy matters Need for the organization
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5 Benefit Operations will flow more smoothly
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