Ch.6.pptx - Corporate-level strategy Chapter 6 Opening case • How many products you have used are from GE – Answer http/www.ge.com/products • The

Ch.6.pptx - Corporate-level strategy Chapter 6 Opening case...

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Corporate-level strategy Chapter 6
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Opening case How many products you have used are from GE? Answer: http:// The classic diversified firm through acquisitions Recent big acquisitions: Lufkin Industries for $3.3 B, Avio for $4.4 B, Alstom for $16 B LM Wind Power for $1.65 B $6-9 B in cash for acquisition at any time (GE)+Announces+Plans+to+Acquire+LM+Wind+Power+in+$1.65B+Deal/12119381.html
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urce:
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Recap Business-level strategy (Competitive) “how to compete now” Corporate-level strategy (Company wide) “where to compete in the future” Gain a competitive advantage by selecting and managing a group of different businesses competing E.g., Samsung’s OLED
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Figure 6.2 Value-Creating Diversification Strategies: Operational and Corporate Relatedness
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Sharing activities Operational Relatedness Created by sharing a activity such as inventory delivery systems, and purchasing Activity sharing may create risk because business-unit ties create links between outcomes
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Ken Grossman founded Sierra Nevada Brewing Co. in Chico,
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  • Spring '19
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