Amazon_MTI_Kelompok.pdf - Amazon’s IT Management Analysis Annisa Ardiani Azarine Rachma Y Jezia Armynta Rachel Rosalina Zulfaa Ira Malliha How did the

Amazon_MTI_Kelompok.pdf - Amazon’s IT Management Analysis...

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Unformatted text preview: Amazon’s IT Management Analysis Annisa Ardiani Azarine Rachma Y Jezia Armynta Rachel Rosalina Zulfaa Ira Malliha How did the Amazon.com business model evolve from the company's launch in 1995 to early 2001? 2 What role did IT play in the company's strategy and the capabilities it built to execute strategy? IT infrastructure of the organization has been built in such way that could handle more than millions of operation, allowed executives and employees at all levels to develop understanding of the needs of individual consumers and business customers IT control and bring down fulfillment cost by computerizing and interconnecting labor intensive like picking and packaging → reduce cost ▰ IT linked its customer facing processes to its backend process→ help create sustainable advantage (entry barrier for competition) ▰ 3 As a member of the company's BoD, what advice would you give to Jeff Bezos in early 2001? ▰ Teaming up with traditional retailer → help Amazon to increasing scalability, leverage its capabilities, increase revenues and develop its commerce platform into strategic advantage 4 Would Amazon achieve its aggressive goal of becoming cash flow positive by the end of 2001? ▰ Pada akhir tahun 2001, Amazon sepertinya belum bisa ▰ 5 mendapatkan positive cash flow. Hal ini dikarenakan pada tahun tersebut, produk mereka yang berhasil meraih break-even adalah buku, musik dan video games, sedangkan mainan, peralatan rumah dan kebun, elektronik, dan toko internasional masih terus merugi. Mengubah bisnis model pada permainan saja tetap tidak bisa membantu banyak. Apalagi pada tahun 2001, kebutuhan internet masih belum begitu marak Was it poised for exponential growth in revenues, profits, and returns to investors? ▰ 6 Bekerjasama dengan suatu usaha bisnis untuk membentuk online retail business sehingga dapat memanfaatkan teknologi Amazon How much time did the company have and how much would it need to spend to prove that it could create and sustain value over time? Amazon menghabiskan waktu hanya 3 tahun untuk membuktikan bahwa perusahaan bisa bertahan, dengan melakukan IPO. Mereka mungkin perlu menghabiskan sekitar $100,000 (dua kali lipat dari tahun 2002) untuk pengembangan dan perluasan usaha agar nilai perusahaan terus meningkat. 7 Thanks! Any questions? 8 ...
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