9276-61-19987-1-10-20181228.pdf - Analisis SWOT Faktor Internal dan Eksternal pada Pengembangan Jurnal Agroteknologi Vol 12 No 02(2018 ANALISIS SWOT

9276-61-19987-1-10-20181228.pdf - Analisis SWOT Faktor...

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Analisis SWOT: Faktor Internal dan Eksternal pada Pengembangan... Jurnal Agroteknologi, Vol. 12 No. 02 (2018) 107 ANALISIS SWOT: FAKTOR INTERNAL DAN EKSTERNAL PADA PENGEMBANGAN USAHA GULA MERAH TEBU (Studi Kasus di UKM Bumi Asih, Kabupaten Bondowoso) SWOT Analysis: Internal and Eksternal Factor on Business Development of Brown Sugar Cane (Case Study in The UKM Bumi Asih , Bondowoso Regency) Yani Subaktilah 1) * , Nita Kuswardani 1) , Sih Yuwanti 1) 1) Prodi Magister Teknologi Agroindustri, Fakultas Teknologi Pertanian, Universitas Jember Jl. Kalimantan No. 37 Kampus Tegalboto Jember 68121, Indonesia * E-mail: [email protected] ABSTRACT One product from the sugar cane is brown sugar cane. UKM Bumi Asih is one of the producer of the sugar cane in Bondowoso Regency. Brown sugar cane has potential prospect to developed because it can be used to any purposed (for household needs and beverage industries). This study was aimed to identify the internal and external factors that affected business development of brown sugar cane. The study were used the methods of internal factor evaluation (IFE) and eksternal factor evaluation (EFE). Internal factor analysis was performed to identify the company's internal strengths that can be used and anticipated weaknesses. External factor analysis was conducted to identify opportunities that can be exploited and threats that can be avoided. The scores output from matrix IFE and EFE were all categorized with total score 2.812 for internal factors and 3.0315 for external factor. Both scores were above 2.5 which meas that the internal position was strong enough. So its has the ability above the average to take advantage of the power and opportunities to anticipated the internal weakness and the threats. Keywords : brown sugar cane, eksternal factor, internal factor PENDAHULUAN Salah satu agroindustri yang saat ini cukup dikenal masyarakat adalah agroindustri gula merah tebu (GMT). Pengembangan agroindustri gula merah tebu memberikan potensi keuntungan bagi pengembangan ekonomi di perdesaan. Pengembangan agroindustri gula merah tebu juga akan memacu kegiatan ekonomi ke hulu dan ke hilir, yaitu berkembangnya kegiatan supply bahan baku tebu, bahan pembantu, mesin dan peralatan agroindustri, serta pengembangan industri- industri pangan (Sukardi, 2010). Menurut Latief et al. (2015) gula merah tebu diperoleh dari proses pengolahan air/sari tebu yang disebut nira yaitu air yang keluar dari penggilingan batang tebu, kemudian nira ini disaring dan ditambahkan larutan kapur secukupnya, dipanaskan hingga mendidih dan diaduk-aduk hingga terjadi pengentalan. Selanjutnya dituang pada wadah, dibiarkan membeku, memadat dan mendingin. Produksi gula merah tebu dilakukan sebagai pemanfaatan bahan baku tebu yang seringkali tidak terserap oleh pabrik gula besar karena adanya kelebihan produksi tebu. Terbukanya peluang ekspor untuk produk gula merah tebu juga semakin menguntungkan industri gula merah tebu.
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