Executive Summary.docx - AMAZON Executive Summary Amazon is E-commerce that recently reacquired Whole Foods to be a part of the business The stock

Executive Summary.docx - AMAZON Executive Summary Amazon is...

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AMAZON Executive Summary Amazon is E-commerce that recently reacquired Whole Foods to be a part of the business. The stock fluctuations (increase) revealed that investors concern over the long-term threat of Amazon taking a significant position in the grocery space. In this report, I will be analyzing Amazon with strategy group map, business model, business strategy, company strengths and weaknesses, IKSFs, and external components analysis through PESTEL analysis, threats and opportunities, Market analysis, Five Force analysis, TOWS analysis, most of all that could conceivably affect the business. The analysis shows the problem of Amazon is How would Amazon handle the reluctance of customers, increase the impression, and get more loyal customers from the business that it acquired and be more stable in long- term and efficiency. Hence, the analyst recommends improving brand image, improve customer service, develop brick and mortar retail information to be more synergy and should get more proficiency in the operation part. Internal Analysis Vision and Mission The founder of Amazon, Jeff Bezos, goes along with the vision of the company which is building a customer-centric approach that transforms the organization of Amazon from a modest Internet brand into a tech behemoth as the company moved into completely new product categories such as e- readers and enterprise cloud computing services. Over the years, Amazon disrupted the online retail industry and transformed itself from an e- commerce player to a powerful digital media platform focused on growth and innovation. Amazon's business model was based on capturing growth through innovative disruption. The four pillars of Amazon's business model were low prices, wide selection, convenience, and customer service. For example, Amazon launched a free shipping model for its customers called Amazon Prime in 2005, and it forayed the customers by selling high-end clothing, shoes, handbags, and accessories via Amazon Fashion in 2009, entering the video and games streaming market by releasing Fire TV, and also beginning to open the physical store for bringing the company closer to customers in 2015. Strategic group map After analyzing the strategic group map of the U.S. grocery retail industry by comparing price and market capitalization of Whole Foods Market and competitors explain that big 1
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company stock shows the potential of firmness and small company stock show the potential of growth in the future. Many groceries in the U.S. focus on price and price and the number of the store that they want to cover all area as much as possible to catch the customers. The Whole Foods Market is suitably positioned before Amazon joined with it because the high price of Whole Foods is a weakness and effect to market share, referred to as 1.7% percentage of the market in 2016 which is too low if compare with the number of the store that Whole foods has. Even though the market capitalization of Whole foods is small, the potential of it can be growth in the
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  • Fall '18
  • Serge OREAL

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