Mgnt 314 report.docx - Threat of new entry(moderate We analyzed Ford and evaluated that the threat of new entry is moderate As one of the most populous

Mgnt 314 report.docx - Threat of new entry(moderate We...

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Threat of new entry (moderate) : We analyzed Ford and evaluated that the threat of new entry is moderate. As one of the most populous and densest countries in the world, India faced the challenge of needing to facilitate transport for millions of people daily. The Indian transport system consisted of multiple modes, including walking, bicycling, various forms of rickshaws, bus and metro systems, and regional railways. In densely populated urban areas of India, demand for public transport often exceeded capacity. This is a good time for Ford to enter the market with their unique service mode. Threat of substitutes (moderate) : When we look at India market, Public transportation and other ride- hailing service are the biggest threat for substitute . B ecause trains and buses are affordable to almost everyone , but customers are limited to where they can travel with public transportation, so it cannot be a full-time substitute. The main app they are using in India is Ola. Ola offers a wide product line which starts from offering services using bikes, auto, and different types of cars. It also offers different kind of
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