Marketing.docx - Marketing REVIEWED BY ALEXANDRA TWIN Updated What Is Marketing Marketing refers to activities undertaken by a company to promote the

Marketing.docx - Marketing REVIEWED BY ALEXANDRA TWIN...

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Marketing REVIEWED BY ALEXANDRA TWIN Updated Jun 25, 2019 What Is Marketing? Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company . Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements , catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure. Understanding Marketing Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal.
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