Defining Marketing tu.docx - Defining Marketing Marketing is the process of teaching consumers why they should choose your product or service over those

Defining Marketing tu.docx - Defining Marketing Marketing...

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Defining Marketing Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. There are three primary purposes of marketing: 1. Capturing the attention of your
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Unformatted text preview: target market 2. Persuading a consumer to purchase your product 3. Providing the customer with a specific, low-risk action that is easy to take If the objective of your business is to sell more products or services, then marketing is what helps you achieve that goal. Anything that you use to communicate with your customers in a way that persuades them to buy your products or services is marketing, including advertising, social media, coupons, sales, and even how products are displayed ....
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