RUNNING HEAD:DENTAL EMPLOYEES AND THE IMPACTS OF SOCIAL MEDIA1 Dental Employees and the Impacts of Social MediaCandice Miles RES5240: Applied Research Methods Professor Leah Mancuso-Luna November 11, 2019
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DENTAL EMPLOYEES AND THE IMPACTS OF SOCIAL MEDIA2 The evolution of social media sites persists to expand over the past decade. Social media alone has become apart of peoples personal and professional lives. Over the years, employers have begun to review potential and current employee’s social media pages prior to hiring and promoting. With social media apart of people’slives; it has provided an outlet for employers to get an inside view of their employees especially potential candidates. Social media is accessible to thousands of people in the world fingertips at any given time throughout the day for everyone to see. This study will provide some insight on the impacts within the dental industry on how some employees that posted on their personal social media page, the effect it had on their professional career. Abstract Since 2013, all General Dental Council (GDC) registrants’ online activities have been regulated by the GDC’s social media guidelines. Failure to comply with these guidelines results in a Fitness to Practise (FtP) complaint being investigated. Aims This study explores the prevalence of social media related FtP cases investigated by the GDC from 1 September 2013 to 21 June 2016. Method Documentary analysis of social media related FtP cases published on the GDC’s website was undertaken. All cases that met the study’s inclusion criteria were analysed using a quantitative content analysis framework. Findings It was found that 2.4% of FtP cases published on the GDC website during that period were related to breaches of the social media guidelines. All of the cases investigated were proven and upheld. Most of those named in the complaints were dental nurses and the most common type of complaint was inappropriate Facebook comments. Conclusions The low incidence rate should be interpreted with caution, being illustrative