Volkswagen CUEGIS.docx - Volkswagen AG Volkswagen AG is the 2nd largest car manufacturer in the world by units produced Founded in 1937 by the German

Volkswagen CUEGIS.docx - Volkswagen AG Volkswagen AG is the...

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Volkswagen AG Volkswagen AG is the 2nd largest car manufacturer in the world, by units produced. Founded in 1937 by the German Labour Front, Ferdinand Porsche's original design for the world famous Beetle was put into production and used throughout WW2 by the Nazi army. The production plant for the Beetle was targeted by WW2 bombers, and hence, was in ruins by the end of the Second World War. However, it was rebuilt under british supervision and mass production of Volkswagen vehicles began in 194 6. In 1960, Volkswagen was denationalized as 60 percent of its shares were sold off to the public. Since then, Volkswagen has been operating all around the world, and has acquired countless international automobile companies. Change Volkswagen started off with the Beetle, a car known for its compact size and unconventionally round, and bulbous design features. The model sold well throughout the 1950s and 19 60s, however, at the turn of the new decade, consumer tastes began to change. The demand for cars with more modern styling and power started going up. So Volkswagen decided to manufacture more sporty and contemporary model with front mounted engines and FWD to meet changing demands. A result of these changes was the
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  • Fall '17
  • Business, Case Study, Volkswagen, CUEGIS, Volkswagen CUEGIS

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