Assignment #3 LOVETT.docx - Anthony Ament Professor Lovett Module 3 Assignment 1 The name of my product is “Reduced Sugar Cinnamon Churro Cereal”

Assignment #3 LOVETT.docx - Anthony Ament Professor Lovett...

This preview shows page 1 - 2 out of 2 pages.

Anthony Ament 11/09/2019 Professor Lovett Module 3 Assignment 1. The name of my product is, “Reduced Sugar Cinnamon Churro Cereal” 2. This cereal is a non-durable good because it does not have a long shelf life. Reduced Sugar Cinammon Churro
Image of page 1

Subscribe to view the full document.

3. This brand of cereal is a convenience product for numerous reasons. Most importantly, it’s an item that’s cheap, little to no effort is put into selecting this product versus a shopping product, which could be a vehicle for example. 4. The Churro is a very popular dessert in the Hispanic culture. I’m confident that offering a reduced sugar version of this cereal is the selling-point for this product. Currently there’s no
Image of page 2

Unformatted text preview: products like this on the market with reduced sugar option, which is appealing to consumers. 5. The target market majority for this product is kids, however I can see how it would appeal to folks of all ages. The demand for this product is there, I was able to note that 44% of Hispanic grocery store shoppers noted that they would buy a product just because a kid wanted it. I think pairing a well-known Hispanic dessert into a cereal will get this product sold. 6. The benefit is a delicious cereal and a different option from the stale market out there right now....
View Full Document

  • Fall '17

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes