Airbus A3XX Case Solution.pdf - MEMO Airbus A3XX To Airbus management From Yuxiang Fan Da Luo Di Jia Tiantao Zheng Business Overview Airbus Group SE is

Airbus A3XX Case Solution.pdf - MEMO Airbus A3XX To Airbus...

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MEMO Airbus A3XX To : Airbus management From : Yuxiang Fan, Da Luo, Di Jia, Tiantao Zheng Business Overview Airbus Group SE is a European multinational aerospace and defense corporation. The company operates through Airbus, Airbus Helicopters, and Airbus Defense and Space segments. The Airbus is now considering to build A3XX, the world’s largest commercial jet. Objectives for Building A3XX Despite the gains in market share, Airbus did not have a product to compete with Boeing's 747 in the VLA market. Therefore, Airbus wanted to enter this new segment to get more market share. Management of Airbus believed that they could capture more than half the VLA market with A3XX, which would represent a huge financial success and would position Airbus as the commercial aviation industry leader. Moreover, Airbus believed that air transportation demand would grow significantly in future and growing economies in Asia such as China would contribute
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