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Running head: Forum 7- Promotion and Social Responsibility for GoPro Hero 8 Promotion and Social Responsibility for GoPro Hero 8 Derek Wright Liberty University Q4. Explain how the firm could use event sponsorships as a part of its promotional efforts. (Ch. 20)
Running head: Forum 7- Promotion and Social Responsibility for GoPro Hero 8 responsibilities resonate with customers it triggers an emotional response and customers begin to associate their views with the brand’s actions. This is powerful as it can help establish brand loyalty and build brand reputation over time (Lai and Chiu, 2010). Currently, GoPro has a program called ‘GoPro for a Cause’ which enables nonprofit organizations to share their stories with people who visit the GoPro website (“The

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