Running head: Forum 7- Promotion and Social Responsibility for GoPro Hero 8
responsibilities resonate with customers it triggers an emotional response and customers
begin to associate their views with the brand’s actions. This is powerful as it can help
establish brand loyalty and build brand reputation over time (Lai and Chiu, 2010).
Currently, GoPro has a program called ‘GoPro for a Cause’ which enables nonprofit
organizations to share their stories with people who visit the GoPro website (“The