Shashidhar_Tesla_Analysis.docx - How Tesla Motors can manage the extreme competition from large and premium manufactures Shashidhar Reddy Masku(1910362

Shashidhar_Tesla_Analysis.docx - How Tesla Motors can...

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How Tesla Motors can manage the extreme competition from large and premium manufactures Shashidhar Reddy Masku (1910362) Strategic Management
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Table of Contents 1.0 Introduction ............................................................................................................................... 2 2.0 Company Background .............................................................................................................. 2 3.0 PESTEL Analysis ....................................................................................................................... 3 3.1 Political ..................................................................................................................................................... 3 3.2 Economic .................................................................................................................................................. 4 3.3 Social ........................................................................................................................................................ 4 3.4 Technological ............................................................................................................................................ 4 3.5 Environmental .......................................................................................................................................... 5 3.6 Legal ......................................................................................................................................................... 5 4.0 Porter’s 5 Forces Analysis ......................................................................................................... 5 4.1 The Threat from New Entrants ................................................................................................................. 5 4.2 The bargaining power of Buyers .............................................................................................................. 6 4.3 Threat of Substitution ............................................................................................................................... 6 4.4 The Bargaining Power of Suppliers .......................................................................................................... 6 4.5 The Intensity of Rivalry in the Industry ................................................................................................... 7 5.0 Value Chain Analysis (VCA) ..................................................................................................... 7 5.1 Primary Activities ..................................................................................................................................... 7 6.0 SWOT Analysis .......................................................................................................................... 8 6.1 Strengths ................................................................................................................................................... 8 6.2 Weaknesses ............................................................................................................................................... 8 6.3 Opportunities ............................................................................................................................................ 9 6.4 Threats ...................................................................................................................................................... 9 8.0 Conclusion ................................................................................................................................ 10 1.0 Introduction The auto manufacturing business sector is extremely competitive, particularly for elective fuel vehicles that has turned out to be increasingly famous with the ascent of ecological concerns. This study will depict the electric vehicle manufacturing organization, Tesla Motors, and how it can deal with the outrageous challenge from huge and premium produces. It’s mission is to accelerate the world’s transition to sustainable energy. The report begins from presentation of 'Tesla Motors' organization. Continues with the organization vital position will be examined through principle technique models, including PESTEL and Porter's five Forces structures, Value Chain and SWOT investigation. 2.0 Company Background Tesla was established in 2003 by a gathering of designers who needed to demonstrate that individuals didn't have to bargain to drive electric – that electric vehicles can be better, faster 2
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and more amusing to drive than gas autos. Propelled in 2008, the Roadster uncovered Tesla's forefront battery innovation and electric powertrain. From that point, Tesla structured the world's first historically speaking premium all-electric vehicle starting from the earliest stage – Model S – which has turned into the best vehicle in its group in each class. Consolidating wellbeing, execution, and effectiveness, Model S has reset the world's desires for the vehicle of the 21st century with the longest scope of any electric vehicle, over-the-air programming refreshes that improve it after some time, and a record 0-60 mph quickening time of 2.28 seconds as estimated by Motor Trend. In 2015, Tesla extended its product offering with Model X, the most secure, speediest and most fit game utility vehicle in history that holds 5- star wellbeing appraisals over each class from the National Highway Traffic Safety Administration. Finishing CEO Elon Musk's "Mystery Master Plan," in 2016, Tesla presented Model 3, a low-valued, high-volume electric vehicle that started generation in 2017. 3.0 PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies, because changes in these factors can lead to the significant transformation of industries, especially over the long run (Witcher and Chau, 2010). PESTEL highlights Political, Economic, Social, Technological, Environmental and Legal group factors.
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