Mini Task 4.doc - MKF 2121 MINI TASK 4 Yuan Sun 28382293 1 For each of the following research situation propose an appropriate sampling frame(list or

Mini Task 4.doc - MKF 2121 MINI TASK 4 Yuan Sun 28382293 1...

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MKF 2121 MINI TASK 4 Yuan Sun 28382293 1. For each of the following research situation, propose an appropriate sampling frame (list or set of instructions), survey method, sampling technique and a brief explanation for why the proposed sampling plan is appropriate. a. The Little Sichuan restaurant in QV would like to understand customer satisfaction with its new menu offerings by recruiting 80 diners to answer a survey. sampling frame: A set of instructions survey method: mall‐intercept surveys (specify location and time) sampling technique: Probability Sampling Technique (Systematic Sampling) You can choose 10 people to meet every hour (5pm to 9pm) in QV restaurant. Why the proposed sampling plan is appropriate? • Effectively reduce sampling error (achieve "representation") • Less subjective (reducing humanity) • Results are useful for predictive analysis • Results are easily extended to the entire population
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b. Lots of patients at the Royal Melbourne Hospitals are from overseas and don’t speak English. The hospital would like to understand the satisfaction of these
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