Mini Task 7.doc - MKF 2121 MINI TASK 7 1 For each of the research questions(RQ posed below formulate the null and alternative hypothesis and suggest the

Mini Task 7.doc - MKF 2121 MINI TASK 7 1 For each of the...

This preview shows page 1 - 2 out of 2 pages.

MKF 2121 MINI TASK 7 1. For each of the research questions (RQ) posed below, formulate the null and alternative hypothesis and suggest the appropriate statistical test. a. Consumer preferences for Dove soap were obtained on an 11-point Likert scale. The same consumers were then shown a commercial about Dove. After the commercial, preferences for Dove were again measured. Is the preference after viewing the commercial different from the preference before?
Image of page 1
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

  • Two '16

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture