OVERVIEW OF INTERNATIONAL BUSINESS.docx - OVERVIEW OF...

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OVERVIEW OF INTERNATIONAL BUSINESS:International Business:It is defined as the process of extending the business activities fromdomestic to any foreign country with an intention of targeting international customers, It is alsodefined as the conduction of business activities by any company across the nationsGlobalization:refers to the widening set of interdependent relations among people fromdifferent nations through the dismantling of trade barriers.Process of Internationalization:Domestic company:Most international companies have their origin as domesticcompanies. The orientation of a domestic company essentially is ethnocentric. A purelydomestic company operates domestically because it never considers the alternative ofgoing international. A domestic company may extend its products to foreign markets byexporting, licensing and franchisingInternational companiesare importers and exporters, they have no investment outside
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Term
Spring
Professor
Roulet
Tags
International Trade, Globalization, Corporation, Overview of International Business

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