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Zeidler 1Garrett ZeidlerProfessor CornellAMIND 1201 October 2016Proud To BeThroughout history Native Americans have classified themselves with many different names, from Navaho, Blackfoot, Sioux, which they are very proud, but there is one name Native Americans are not proud of and that is Redskins. The video, "Proud To Be" by The National Congress of American Indians, reaches out to the general public to show the disapproval of the NFL sports team the Washington Redskins. Writers at The National Congress of American Indians used many rhetorical devices to appeal to watchers of all ages and backgrounds by creating an ethical and emotional attachment to the issue. The goal of the video is to create a movement that will promote change in cultural and racial discrimination and I will be rhetorically analyzing the commercial to show its persuasiveness based on audience, purpose, and context. The video argues that marginalizing an entire culture by using derogatory names is racist and creates only one story for the Native American people, which in reality is diverse and unique. The narrator creates this argument with his uses of loaded language and tone. By using a strong voice he portrays the severity and sincerity of the topic. The key argument is that "Redskins" is a blatant racial slur that should not be used to name a sports team. With a history of resilience and prosperity, American Indians have overcome many obstacles. The video shows the strength that they uphold and that strength will lead them through this issue.