Intercultural Communication in the Scottish Tourism Industry.docx

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Running Head: INTERCULTURAL COMMUNICATION IN THE SCOTTISH TOURISM INDUSTRY Intercultural Communication in the Scottish Tourism Industry Name Institutional Affiliation
Intercultural Communication in the Scottish Tourism Industry 2 Introduction Cultures are made from intercultural communication. Most tales of the humankind's journey are as a result of globalization, migration, and tourism which enhance people’s cultural diversity (Portera, 2017). To be culturally diverse the society, must have fluidity and dynamism between the people which gives proficiency in learning. If people are able to interpret other cultures in ways which bring meaning and fairness brings about self-cultural realization. Languages act as barriers to communication but offer an opportunity to learn new cultures (Canals, 2012). International and regional tourism benefits the community in the economic, political as well as improving globalization since it removes barriers in the formation of global cultures and economies. Tourism happens based on cultural exchange and experience between people of different backgrounds. The paper explains the various cultural concepts and intercultural communication in regards to tourism in Scotland. Tourism is characterized by supply and demand which is the same as the other business forms (Lingeberzins, 2018). The Scottish culture is affected by the cultural norms, the communication processes and styles and the growth pattern of their modes of communication. Methods of intercultural communication profoundly connect the culture of Scottish tourism (Durie, 2015). The paper will provide information on how intercultural communication is enhanced in Scotland by reducing the misunderstandings between the culturally diversified countries. Tourism in Scotland The people employed in the nation's tourism sector are well trained to provide tourists with a world-class experience. The experience can only be done by having various modes of
Intercultural Communication in the Scottish Tourism Industry 3 accommodating people with different cultural backgrounds. Tourism Statistics in the United Kingdom showed that in 2017 visitors £18.7 billion which is a 9% increase in comparison to the previous year. This explains that there was an increase in the number of culturally diverse people whose aim is to enjoy and experience the Scottish culture. Intercultural communication is the fundamental concept in this economic improvement since it gives a basis for analysing and interpretation of various cultures. The customs in the country include arts, new technologies, tradition, and science. The cultures show depicts the daily routines done by the Scottish people which show their behaviour in society. The tourism workers have been trained to deal with different language speaking people, their psychological behaviour which determined the results in their communication (Durie, 2015). There are methods taken to enhance intercommunication in Scotland: Introduction of Intercultural Communication in their education The language barrier is the biggest problem in the tourism industry.

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