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RUNNING HEAD: WEEK 1 ASSIGNMENT 1The Goals, IT Strategy, and the Sustainability AssignmentWEEK 1 ASSIGNMENTCHRISTY MOSELEYMGT 497 Strategic Technology Planning for OrganizationsInstructor: Aileen ColeOctober 22, 2019INTRODUCTION
RUNNING HEAD: WEEK 1 ASSIGNMENT 2The Coca Cola Company is one of the world’s largest nonalcoholic beverageManufacturer. It was built in the later 1800s by Asa Griggs Chandler and is actively located inover 200 countries. The company promotes, manufactures, and sells over 3,500 different brandnames. Coca Cola mission statement is “to refresh the world in mind, body, and spirit. To inspiremoments of optimism and happiness through our brands and actions. To create value and make adifference”. The Coca Cola Company is known as the most valuable brand and can be comparedwith making people happy. The words Coca Cola is translated as Delicious Happiness in somelanguages. Being a different company, the company is known for its multicultural careeropportunities for Women Business Enterprises. They continue to grow the company, and in 2017they increased the annual dividend for 55 years straight. The Coca Cola Company is the world’slargest beverage company and prides its work in North America market. The focus is on beingthe fastest-growing large consumer goods company. Paying close attention to evolving the brandofferings to reflect what the consumer wants and needs. This is accomplished by marketing over800 assorted products like Coca Cola, Fanta, and Diet Coke. They also manufacture Smart Water,ZICO coconut water, and juices. One primary commitment is to embrace the entrepreneurialculture and boundary-less thinking that allows the company to continue to grow by meeting thedemands of the consumers, lifestyles, and counties. The company operates based on internalfinancial reporting and includes “operating segments in Europe, Middle East, Asia, LatinAmerica, North America, Asia Pacific, and Bottling Investments” (2019).
RUNNING HEAD: WEEK 1 ASSIGNMENT 3KEY BUSINESS GOALS OF THE COCA COLA COMPANY: THE BUSINESSOBJECTIVESThe Coca Cola Company is known as the biggest soda company, and they own or licenseand brand over 500 brands. They group these into different sections like sparkling soda, water,sports drinks, juice, dairy, and plant-based drinks, and tea. This is marketed in over 200countries. The products are sold to customers around the globe via a network of bottingcompanies, distributions, wholesalers, and retail stores. The company’s main objective is toutilize the Company’s wealth, brands, financial strength, global reach and talent to be the best in