12632_bhs0003_international_business_group_project_brief_19_20.pdf

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1 ASSESSMENT TASK TEMPLATE Module Code: BHS0003Module Title: International BusinessAssessment Task(s) Group Project Academic Year 2019/20 Weighting 50% Learning Outcomes This assessment task addresses the following learning outcomes from the module specification 1. Critically analyse the international business environment and assess the internal conditions of the organisation. 2. Work in teams for identifying and assessing opportunities, as well as threats, in the international business environment based on this analysis. 3. Work in teams on proposing and critically evaluating different strategic choices available for firms to utilize opportunities and overcome threats Assessment brief Using the Global Integration - Local Responsiveness framework and suitable examples, critically discuss and evaluate the different strategies in international business. Notes: Work should be referenced in APA 6th style. The link below is to the library guidance on referencing and it is recommended you use these resources to ensure your references are in the correct format. Read widely from textbooks, journals and authoritative commentaries in forming your views. Pay close attention to the Assessment Criteria at the end of this document this lists general assessment criteria and specific criteria to the requirements of this assignment. These criteria will be used to inform your electronic feedback on your marked assignment.
2 Use the University Referencing guide which is APA 6th. Note that poorly referenced material will lose you marks (make sure you consult the Learning Development Group Tutors on level 1 of the Business School for any additional help needed). You can access APA 6th via Brightspace by clicking on the Library button to access the easy to use online guide. Do not exceed the word limit. A 5% mark penalty applies for work exceeding the word limit. Marking criteria 1. Please refer to the assessment task-specific criteria in Appendix 1. These show you the issues that will guide your tutors in marking your work. You are encouraged to use these at all stages of preparing your work. Please remember that the marking process involves academic judgement and interpretation within the marking criteria. 2. In addition to the assessment task-specific criteria, generic assessment criteria are attached in Appendix 1 & 2. 3. The Learning Development Group are available to help you to understand and use the assessment criteria. To book an appointment, either visit them on The Street in the Charles Sikes Building or email them on [email protected] 4. The University has regulations relating to academic misconduct, including plagiarism.The Learning Development Group can also advise and help you about academic conventions and avoiding ‘poor scholarship’ which can result in potential academic misconduct.

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