Nike CBBE Model Pyramid.docx - Nike CBBE Model Pyramid...

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Nike CBBE Model Pyramid- Rough Draft Salience : Depth: The logo swoosh; the brand only needs to show the logo and people will recognize what it is. This showcases great depth In the last few decades, Nike has become a Titan of the sporting world, as well as part of the daily lives of millions of people everywhere. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The various famous athletes that had sponsored contributed to the identification in the past The breath is fairly limited because people identify the brand with sports. However, nike can be tied to working out and regular life situations where people want to promote that you are athlete. Breadth: “What do I think of when I’m buying Nike””What do I think of when I’m using Nike” Performance :
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