100%(11)11 out of 11 people found this document helpful
This preview shows page 1 - 3 out of 7 pages.
Running Head: Using Analytic Techniques to Add Meaning to Data1Using Analytic Techniques to Add Meaning to Data: AmazonDerry OsborneCapella University
Running Head: Using Analytic Techniques to Add Meaning to Data2Amazon Amazon is an online retail giant that has revolutionized the way that most people shop. Amazon offers free two-day shipping, music, and movie titles for its subscribers. The organization has offered millions of different items at competitive pricing. Amazon is currently trying to improve upon the impact on the environment by using eco-friendlier packaging as well as researching greener methods for the delivering of packages that are ordered. Amazon has a few direct competitors, but they do not compete through the broad spectrum that Amazon offers to its customers. Amazon has created its brand of multiple different products, therefore, increasing profits. Amazon created a competitive advantage by offering products for sale by themselves and through third-party sellers.