last assignment week 8.docx - 1 The Importance of...

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1The Importance of Innovation Architecture Matt MauneyENT-435February 27, 2019Fawn McWilson
2The Importance of Innovation Architecture THE IMPORTANCE OF INNOVATION ARCHITECTUREAccording to Bailey (2011) a company will long term success in the public sector if they show innovation in their company (para 4.). Innovation can be seen as taking an idea and developing it into a mindset or a culture. It helps develop problem solving skills which is ideal for companies and their employees. The ups and downs of an organization relies on how well thecompany is innovating. Being innovative helps a company grow strong leaders and having strongleaders helps a company be successful. Three different companies have shown to be innovative: Comcast, Disney Studios, and Google. According to Skanzynski (2008) these companies “build by mobilizing and monetizing the imagination of their employees, customers, and business partners.” These companies are different in their own ways but are connected through innovation. They use creativity that helps them adapt to different eras of time. With their ability to adapt, they can satisfy their customers and their employees. Comcast CableCompanies that have been successful use innovation as the main focus as a whole company. A good example of this is Comcast Cable Company. For the past 50 years, Comcast keeps growing and improving because of innovation. The main product for Comcast called XFINITY, provides customers with high speed internet, phone, and TV. The demand for high quality internet is huge right now especially with streaming services like Hulu and Netflix. Trefis (2017) shows that Comcast has invested over $1.5 billion dollars in social media outlets like Snapchat, Instagram, and Buzzfeed. This helps get their name out their product globally. They also provide a work environment that is diverse and inclusive as they make their employees feel important to their company. Comcast’s innovations has made them a worthy adversary in the entertainment market. Trefis (2017) also
3The Importance of Innovation Architecture says that Comcast made a program called “Leveraging Innovation for Tomorrow” which has a huge emphasis on innovation. This program helps Comcast stay ahead of their rivals like Walt Disney and T.W. (Time Warner). With the innovation that Comcast has shown, they could see a

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