CASE STUDY 2.docx - CASE 2 THE KOLLECTION FROM MUSIC HOBBY...

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CASE 2: THE KOLLECTION: FROM MUSIC HOBBY TO STARTUP AND BEYOND Question 1 : How did Lovin come to recognize the opportunity for his young venture? Of the three types of startups mentioned in Chapter 3, which one does The Kollection fit into? What was the source of this opportunity? Brain Lovin is the founder of The Kollection. The Kollection is a blog was made for musicians and fans who want to know about the newest music. After he realized the opportunity, he started up the business. There were three types of startups mentioned in chapter 3. Kollection fits into the new benefit startup idea. The source of this opportunity was a blog website to help music fans find the newsiest music. Question 2: Complete a SWOT analysis for The Kollection. What does it say about the strengths that the startup can build on or the weaknesses that it must be particularly careful to protect itself against? Does this analysis reveal any promising future opportunities for Lovin and his venture?
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